Never again in hospitality? Chiara Krebs on her career journey at the Hochschober

In this episode of HOCHinteressant, host Karin Leeb talks to Chiara Krebs, Head of Marketing at Hotel Hochschober and Assistant to the Management. Chiara usually works behind the scenes – in this episode, she shares how an internship during the challenging Covid period led to a key role at the hotel.

They talk about marketing that goes far beyond beautiful images: annual planning, budgets, social media, online campaigns, print, employer branding, music and event planning, special themed weeks, the weekly programme and the many small details that guests often only notice when something does not work. Chiara also offers insights into her everyday work as Assistant to the Management, dealing with guest requests and complaints, working with reception, reservations and agencies – and the challenge of keeping track of everything between strategy, organisation and day-to-day hotel operations.

An episode about the Hochschober behind the scenes, taking on responsibility at a young age, learning by doing and the unseen work that turns a holiday into a seamless experience.