Michael Perdacher im Podcast HOCHinteressant | Hotel Hochschober

What began as a hobby has since become a profession, a business and a way of life: together with his dogs Bruno and Barney, Michael Perdacher is one of Austria’s best-known dog influencers. In the latest episode of the Hotel Hochschober podcast HIGHLYinteresting, he talks to host Karin Leeb about his remarkable career and what really goes on behind successful social media channels.

From a Secure Job to Self-Employment

Michael’s decision to become self-employed was not a spontaneous one. Over the years, his passion for photography, nature and dogs grew into a strong social media community. It was only when the demand for collaborations and projects steadily increased that he took the leap into self-employment.

In the podcast, he speaks openly about the opportunities, but also the challenges, that come with this path. After all, a successful creator profile requires not only creative ideas, but also organisation, strategy and an entrepreneurial mindset.

Authenticity Is Key

One of the central topics of the conversation is credibility on social media. Michael is convinced that authenticity cannot be staged. Anyone who wants to achieve long-term success needs to create content that reflects their personality and values.

This is precisely why collaborations only work when both sides share the same attitude. Reach alone is not enough – what matters is whether the content is credible and inspires trust within the community.

Rethinking Travel with Dogs

Of course, Bruno and Barney also play a major role in the podcast. Together, they explore mountains, lakes and travel destinations, showing just how relaxed a holiday with dogs can be.

Michael explains what dog owners look for when choosing a hotel and what truly makes an accommodation dog-friendly. It is not simply about allowing dogs, but about offering genuine hospitality to both people and their four-legged companions.

Hotel Hochschober on the Turracher Höhe also features in the conversation. Its location surrounded by nature, the many walking and hiking trails, and the warm welcome extended to four-legged guests make it a special holiday destination for many dog owners.

What Makes Influencer Marketing Successful

Another focus of the podcast episode is the collaboration between tourism businesses and content creators.

Michael explains what companies can realistically expect from collaborations and why long-term partnerships are often more valuable than short-term advertising campaigns. Good content is created when both sides share the same values and tell authentic stories.

More Than Beautiful Pictures

The episode clearly shows just how varied the work of a content creator is today. Creativity, planning, responsibility and entrepreneurial thinking are just as much a part of the job as the ability to inspire people with honest stories.

And perhaps it is Bruno and Barney who remind us time and again of what can so easily be overlooked in everyday life: enjoying the present moment, exploring nature and approaching life with a little more ease.

Listen to the latest episode of HOCHinteressant now on Spotify, YouTube, Apple Podcasts or Amazon Music.