How do you sell a feeling? – Klaus Ehrenbrandtner on Carinthia as a holiday destination

Carinthia is lakes, mountains, the south and a sense of joie de vivre – but how do these qualities become a strong holiday brand? In this episode of HOCHinteressant, host Karin Leeb talks to Klaus Ehrenbrandtner, Managing Director of Kärnten Werbung, about the future of tourism in Carinthia.

They discuss Carinthia as a holiday destination, the power of a shared brand strategy, the interaction between regions, businesses and guests – and why a good logo alone does not make a strong brand. Klaus Ehrenbrandtner offers insights into the work of Kärnten Werbung and talks about international markets, new target groups, culture, cuisine, social media and the special role of the Alps-Adriatic region. Hotel Hochschober on Turracher Höhe is also part of this wider tourism story: How can a feeling be communicated in a way that truly resonates with guests? What makes Carinthia different from other Austrian regions? And why does successful tourism today require more collaboration, clarity and confidence than ever before?

An episode about Carinthia, branding and people – and about how a beautiful region becomes a strong holiday destination.