Daytime events with a view – Marcel Schorli on Ready4House, social media and young guests

In this episode of HOCHinteressant, host Karin Leeb talks to Marcel Schorli, co-founder of Ready4House.

The young Carinthian event concept combines house music, unique locations and a new kind of party experience – from Lake Wörthersee and Turracher Höhe to plans for international events. Their conversation explores what it means to start a business at just 16, along with entrepreneurship, courage and the question of how to reach young people today. Marcel explains how Ready4House came about, why daytime events are becoming increasingly popular and what role Instagram, TikTok and authentic communities play in modern event marketing.

The episode also offers interesting insights for the tourism industry: What do young guests expect from hotels and event locations? How important are social media, memorable experiences and places people want to share? And what can a hotel like the Hochschober learn from young event concepts?

An episode about young entrepreneurs, new opportunities in tourism, event culture in Carinthia and why a great atmosphere often emerges when location, community and idea come together perfectly.