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Texts with soul – how Ulrike Kinz gives the Hochschober a voice

Episode 035
When words speak 'Hochschoberish'
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What does a hotel sound like when you put it into words? Ulrike Kinz is a PR professional with her own agency in Vienna and has been closely connected to Hotel Hochschober for many years.

In this episode, she talks to Karin Leeb about the hotel’s distinctive language, “Hochschoberish”, and about how to write texts that convey values and personality.

They explore how emotions can be translated into words, the trust between client and agency, and the art of creating communication that truly resonates.

Suites and rooms, Turracher Höhe, Carinthia
A person pours tea into small ceramic cups on a lacquered tea tray.
Many glass jars of loose tea and herbs are arranged on wooden shelves in a tea bar.
Three red and white decorative cushions are arranged side by side on a sofa.
A woman sits in a yoga pose on the wooden floor, seen from behind in warm light.
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Delicacies and pampering from early till late. Along with a wide selection of activity programs.
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A man is reading on the bed in a bright hotel room with an open balcony and slippers placed on the floor.
Rooms that invite you to linger. If it weren't for the wide range of wellness offerings...
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